Beyondly Global Limited, a leading B Corp environmental compliance scheme and sustainability consultancy, has played a pivotal role in bringing councils, charities, and industry partners together to achieve more effective recycling outcomes.
Beyondly’s affiliations across the industry enable them to amplify their customers’ voices. Through associations such as the Packaging Scheme Forum (PSF) and the WEEE Scheme Forum (WSF), Beyondly work to shape regulatory change, representing members’ and customers’ interests wherever possible. Their committed team drives influence – as members of ISEP and CIWM and as proactive advocates for associations including RECOUP, WRAP, and OPRL. These close connections allow Beyondly to advance research, foster thought leadership, and influence the industry. The ongoing advancements in Beyondly’s partnership work and collaboration is underpinned by their vision to create a better, fairer, and sustainable world for all.
Beyondly is proud to have recently supported RECOUP and Preston City Council in delivering a citywide recycling campaign under the Pledge2Recycle Plastics programme. The initiative tackled key barriers to effective recycling – such as contamination and confusion around plastics – through effective, targeted education and collaboration.
The campaign’s clear, consistent messaging allowed it to reach more than 265,000 residents, leading to a 13% drop in recycling contamination reports and a 19% reduction in material rejections at sorting facilities. Preston City Council also recorded an additional 11 tonnes of plastics, glass, and cans collected in 2024/25 compared with 2023/24, alongside fewer crew-reported contaminants such as general waste and plastic bags in recycling bins.
Councillor Freddie Bailey, Cabinet Member for Environment and Community Safety commented “The outcomes of this campaign are brilliant. Preston residents want to do the right thing when it comes to recycling, and this campaign helped make that easier. By combining local pride with practical information, we empowered people to recycle more and better.”
The campaign prioritised direct engagement with communities in Plungington, Deepdale and the City Centre, where housing types and language barriers present ongoing challenges, through school visits, supermarket events, and a dedicated recycling van at the city’s Flag Market. Surveys conducted during engagement revealed that while many residents want to recycle more, they often struggle with understanding what’s accepted and how to prepare materials properly.
Katherine Fleet, Head of Sustainability and Circularity at RECOUP commented, “Education remains a vital part of the recycling puzzle. By using visuals, clear messages, and trusted community channels, this campaign helped to reduce confusion and increase confidence in recycling.”
Beyondly, who supported delivery of the campaign as well as providing grant funding through their Fund for Change programme, also praised its impact and inclusive approach.
“At Beyondly, we’re proud to support initiatives that empower communities to make lasting environmental change,” said Charlotte Davies, Senior Consultant Resource Efficiency and Circularity at Beyondly. “This campaign in Preston is a fantastic example of how collaboration and clear communication can reduce contamination, increase recycling, and build a more sustainable future.”
Looking ahead, Preston City Council plans to build on the learnings from the campaign, including strengthening relationships with local schools, improving access to recycling for households without kerbside bins, and considering the needs of neurodiverse residents.
Building on the success of the recycling campaign, Beyondly is excited to continue working with industry leaders to drive meaningful change and embed sustainable practices. The company is proud of their work across the industry, with partners and associations alike, to champion initiatives that not only deliver measurable results for businesses but also place the planet at the heart of every decision.
To learn more about Beyondly’s work across partners and industry, please visit: www.beyond.ly/about/partners-and-industry